How Tick Those Boxes automatically drives leads every day, sales every week & clients every month
Darren Finkelstein is known as The Accountability Guy®
He is an international accountability coach, business advisor, mentor, author and speaker helping high-performing goal-kickers to achieve even more success in work and in life.
The Opportunity
Darren wanted better results, streamlined processes and focused outcomes from his digital marketing activities and assets.
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Darren chose Mailchimp for this because it looked far less complex than other CRM’s on the market.
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These include his book The Accountability Advantage, a new online course Accountability Made Easy and his flagship coaching program Tick Those Boxes.
Challenges
Once a performance baseline had been established, Darren invited me to review the results of his digital marketing strategy with a view to improving his return on ad spend, simplifying and automating his CRM process and clarifying his product offers.
Our audit revealed…
Costly Ads
A Complicated Backend
Without a cohesive CRM strategy, the resulting complexity made it impossible to reach every contact with a single email campaign.
And worse, a technical glitch was preventing leads being added to his database automatically – which meant the precious scorecard leads were not being followed up at all.
Confusing Offers
Subscribers could buy Darren’s book, enrol in his online course or sign up for a private coaching session.
The choices were overwhelming and there wasn’t a clear or obvious next step after taking the scorecard
If left unchecked, these issues would derail Darren’s goal for better results, streamlined processes, and focused outcomes from his digital marketing activities and assets.
The Solution
Our priority was to improve results, which first of all meant stop wasting money on Facebook ads.
We began with my tailored Facebook Ads Rescue Package that would optimise Darren’s ad account and campaign settings to attract suitably targeted audiences to The Accountability Scorecard.
As a result, we tripled of the number of leads generated with the same budget, saving Darren $17,400 a year in ad spend.
To streamline the follow up process, we created a unified CRM strategy aligned with Darren’s customer journey and well-documented standard operating procedures that other team members could easily understand and implement.
Multiple email lists were consolidated in to a single audience and contacts are now tagged and segmented according to their entry point. The weekly newsletter, which was previously being published manually, was automated to eliminate human error.
And because everything is now being done automatically, Darren has been able to improve his own productivity by replacing his expensive marketing agency with a virtual digital marketing assistant.
Finally, we created an irresistible offer for prospects by packaging Darren’s information products into a single bundle that represents incredible value for money. This provides a clear and obvious next step for anyone seeking to improve their accountability score.
Since the fulfilment costs of the digital products are negligible, Darren now gets paid for facilitating strategy sessions which he previously offered free of charge.
The Results
Goal #1
Tick Those Boxes is now more PROFITABLE
Goal #2
Tick Those Boxes is now more MANAGEABLE
Goal #3
Tick Those Boxes is now more SCALABLE
Find out how Garry Robinson & Co. can make YOUR coaching or consulting practice more profitable, manageable and scalable…
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